What Drives Customers’ Loyalty and Willingness to Pay Over Time: A Comparative Study of the Long-Term Effects of Customer Satisfaction and Customer–Company Identification
Previous research has identified customer satisfaction (CS) and customer–company identification (CCI) as two of the most important concepts in relationship marketing. Despite their proclaimed
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06/03/2014
• #Customer Satisfaction
The Moderating Role of loyalty and Satisfaction on the Effectiveness of Altruistic and Egoistic Motivation in Pay what you want Situations
The purpose of this paper is to identify motivation underlying voluntary payments in anonymous pay what you want settings on the internet. Considering Batson’s theoretical framework of altruistic
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06/03/2014
• #Value for Money
Chair: Pay-What-you-Want – A Field Experiment on Anonymity and Reference Price Cues
Pay-what-you-want (PwYw) is an empirically underresearched pricing method in which consumers have full control over the price they pay. The social norms of perceived anonymity of the payment and
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06/03/2014
• #Value for Money
Understanding Pay-what-you-want Pricing: the Impact of Situational, Cognitive and Emotional Factors on Behavioral Outcomes
Pay-what-You-want is a participative pricing mechanism that has gained increased interest from practice and academia. while previous research focused on situational factors and neglected cognitive
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06/03/2014
• #Value for Money
The Brand Management System: Scale Development, Reliability and Validation Across Five Business Sectors
Brand management contributions to performance are regularly questioned by CEOs. A few studies tried to assess the impact of brand management systems (BMSs) upon brand performance while there are
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06/03/2014
• #Corporate Image
Brand Identity Management Effects on Employees’ Attitudes and Behaviours
It is widely recognised that employees play a crucial role in services brand management. To date, empirical studies testing the relevance of brand identity management from the employees’
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06/03/2014
• #Employee Satisfaction
Exploring the Relevance of Brand Identity Within a Context of Co-Creation
The co-creation perspective has led to the apparent convergence of the notions of brand and brand identity (BI), both increasingly conceptualized as process-based and consumer-driven. Such a
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06/03/2014
• #Corporate Image
How do Brand Managers Conceptualise Brands as Complex Phenomena?
The purpose of this research is to investigate how brand managers conceptualise brands as complex phenomena based on in-depth interviews with 20 brand managers across a range of industries and types
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06/03/2014
• #Corporate Social Responsibility