Understanding Patterns of Brand Share Growth and Decline in Emerging Markets
This paper examines the patterns of market share change across two packaged goods categories in three emerging markets (China, Indonesia and Malaysia). Specifically, we examine the importance of
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06/03/2014
• #Competitiveness
Evaluation of Products In A Co-Branding Alliance
This work seeks to identify whether the evaluation of notebooks improves when there is a co-branding alliance with a strong brand and if there is any difference in the evaluation as a function of the
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06/03/2014
• #New Products and Services
The Moderating Role of Service Failure Magnitude Perceptions in Influencing the Impact of Caregiver Dissatisfaction on their Desire for Revenge and Negative WOM
This research examines managers’, employees’ and caregivers’ perceptions of the magnitude of the service failure in a context of non-profit organizations catering to people with mental
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06/03/2014
• #Customer Satisfaction
Multiple Charity Support Behaviour over Six Months
Charitable organisations play an important role in providing services for communities, with most reliant on the support of individuals. Recessions internationally have increased the challenge of
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06/03/2014
• #Corporate Social Responsibility
Negative Emotions and Pro-Social Persuasion: The Role of Anxiety Toward Death in Charities’ Campaigns Success
This paper is intended to enlighten one of the mechanisms which underlie the efficiency of shocking charities’ campaigns. Through the “death anxiety” concept, we especially focus on the
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06/03/2014
• #Awareness
A Negation Bias in word of Mouth
We find that consumers use more negations (e.g., “not fast” instead of “slow”) in word-of-mouth describing experiences that are incongruent with brand image, such as slow service at a
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06/03/2014
• #Marketing
The Impact of Personalization Design and Compatibility of Past Experience on E-Banking Usage
Banks and financial services providers are increasingly delivering their services via electronic banking, also known as e-banking. Yet even though this type of delivery is now common, the degree of
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06/03/2014
• #Financial Management
Click, Buy, Return – Using Clickstream Data to Uncover Behavioral Patterns in E-Commerce Product Returns
Can we predict product return behavior from online shopping behavior? Prior studies have used clickstream data to analyze online shopping behavior and its impact on purchase decisions. This
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06/03/2014
• #Consumer Protection