Organizational Antecedents of Responsive and Proactive Customer Orientation
Firms gain a competitive advantage by innovating and creating superior value for their customers. Prior studies revealed that customer orientation affects innovativeness and customer value
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06/03/2014
• #Customer Satisfaction
Cannibalize and Combine? Antecedents and Outcomes of Two Key Organizational Innovation Attitudes
How can a firm ensure its survival and success in the pursuit of both radical and incremental new products? We propose that the answer to this question lies in the establishment of two important
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06/03/2014
• #Research and Development
The influence of Ambient Factors in Retail Stores: the Compared Effects of Perceived Colors and Store layout
This paper aims to compare the effects of a store layout and of the colors perceived by consumers on the emotions felt in a retail outlet and on the satisfaction of the customers. The effect of mood
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06/03/2014
• #Customer Satisfaction
The Impact of Chinese Culture and Negative Emotions towards luxury Consumption: A Study of Chinese Consumers
Researchers have been widely focused on the positive emotions that consumers acquire from luxury consumption while the negative emotions emerge from luxury consumption have rarely been studied.
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06/03/2014
• #Culture and Lifestyle
Movie Theatres and Barriers of Attendance: An Exploratory Study of the Spanish Cinemagoers’ Segments
The sharp decrease of cinema attendance and the emergence of new ways of watching movies invites to a deeper insight into the behaviour of films’ consumers. We analyse the Spanish filmgoers with a
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06/03/2014
• #Culture and Lifestyle
The Impetus of Ancient Tribal Systems for Modern-Day Consumer Tribes
This paper investigates the phenomena of consumer tribes by reflecting on a traditional tribal system, the New Zealand Māori, to uncover tribal structures, ways of interacting and how resources are
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06/03/2014
• #Culture and Lifestyle
Factors Affecting the Switching Behaviour for Mobile Service Users in Egypt: A Proposed Conceptual Framework
The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are
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06/03/2014
• #Consumer Activism
Consumers’ Self-Connection to Group-Referent Brands Across Consumption Situations: A Cross-Cultural Study
Individuals self-enhance using brands that are associated with reference groups. The current study extends research on this phenomenon by examining the influence of consumption situations and
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06/03/2014
• #Corporate Social Responsibility