Political Advertising in the Shadow of the Financial Crisis: the Use of Emotional Appeals in the Greek 2012 Election Campaign
As an illustrative example of a country facing the financial crisis, the study employs Greece as a case in point for the examination of emotional advertising messages aired during the 2012 election
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06/03/2014
• #Marketing Messaging
Scanning Customers’ Emotions While Watching Advertising: Application of Real-Time Automated Facial Recognition in Market Research
Measuring a person’s emotional state is one of the most challenging undertakings in marketing. Using automated systems for scanning respondent’s facial expressions is a novel approach to this
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06/03/2014
• #Marketing
Message Strategies of Award-Winning Marketing Communications in Europe
This paper aims to contribute to existing knowledge regarding characteristics of successful marketing communications and assess the relationship between message strategy and marketing communication
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06/03/2014
• #Marketing
The Smile Appeal: Emotional Contagion from Smiling Models Affects Consumer Attitudes for Advertisements and Product Packaging Positively
Smiling faces appear frequently in marketing communications, but so far they have received scant attention from marketing researchers. This study assesses the effects of including pictures of smiling
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06/03/2014
• #Marketing
Proposal Model for the categorization of academics in Higher Education Institutions
The Chilean higher education system has experienced a significant expansion in its scientific production, driven by institutional accreditation requirements and pressures to publish in high-impact
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05/27/2025
• #Legislation
Chilean mining at the crossroads: challenges and strategies to lead the energy transition
Chile, a global leader in copper and lithium, faces growing international competition and domestic challenges that threaten its strategic position in the mining industry. This study looks at
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05/27/2025
• #Government Policy
Artificial Intelligence And Working Life
This study examines the impacts of artificial intelligence (AI) technologies on the labor market, working conditions, and social policies from a social scientist's perspective. It has been emphasized
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05/27/2025
• #Working Conditions
Occupational Health And Safety In The Context Of Unions Affiliated With Disk
The historical evolution of industrialization has led to significant transformations in production processes. As this progression moved from manual labor to automation and eventually to
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05/27/2025
• #Employment Standards