It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect
When faced with a choice of selecting between free and priced products, consumers attribute additional benefit to the free product and show an irrationally high shift in demand for the free product
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06/03/2014
• #Value for Money
Formation of Expectations for Online MBA Units and its Impact on Satisfaction
Interest in online MBAs has grown rapidly over the past decade. We seek to explore student expectations as a driver of student satisfaction, in the context of online MBA learning. Following
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06/03/2014
• #Customer Satisfaction
Time of Submission: An Indicator of Procrastination and a Correlate of Performance on Undergraduate Marketing Assignments
Research that relates academic procrastination to student performance relies on self-completed questionnaires. This study seeks to identify an immediate, non-intrusive indicator (based on actual
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06/03/2014
• #Education and Training
What do Students Really Think? Understanding Postgraduate Students’ Perceptions of Service Quality
This paper explores the components of Service Quality in HE from the Business School Postgraduate student perspective. A six-dimensional scale measuring Service Quality is developed based on focus
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06/03/2014
• #Customer Satisfaction
Weather, Affect, and Consumption: the Moderating Role of Gender and Product Nature
While affect has been suggested as the driver of weather-consumption relationship, the when and why of it are not understood. Across four studies, that span national surveys and experimental studies,
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06/03/2014
• #Culture and Lifestyle
Investigating the Effects of Expectations on Disappointment, Regret, and Post-Consumption Behaviors
Negative consumption experiences often result in feelings of disappointment and regret. The present research aims to investigate whether expectations induce disappointment and regret differently and
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06/03/2014
• #Customer Satisfaction
Improvisation for Fast-Paced Product Innovation: the Moderating Role of Team Expertise
Fast new product development (NPD) is a top priority in rapidly changing markets. Improvisation, a form of unplanned action in which composition and execution converge in time, has emerged as a
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06/03/2014
• #Research and Development
Organizational Factors as Antecedents to Innovation Capability in the Hotel Industry
This paper analyses the interactions existing among innovativeness, market orientation and internal marketing in hotels, and the effect that these factors exert on innovation capability. The proposed
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06/03/2014
• #CSR Practice