_1710474772.jpg)
On social marketing and social change : co-creating relationships, partnerships and networks
In acknowledging the collective aspect to social change, social marketing recognises no one organisation has the capacity and resources to understand and respond to socially complex or wicked
Read More »
11/03/2010
• #Collaboration and Partnership
_1710475186.jpg)
The fundamental role of ecological intelligence in creating resilient business practice
This is a conceptual paper that is informed by the ideas and outcomes of two EPSRC funded projects undertaken in the areas of sustainable innovation, organizational change and ecological literacy
Read More »
11/03/2010
• #SDGs
Framing across cultures: preferences for different message framing options
While there is an increasing body of knowledge of how cultural values play a part in international communication, there is still a lack of research looking at if and how cross-cultural differences
Read More »
11/03/2010
• #Culture and Lifestyle
The demon in the strategy stream
In strategy today, ‘dynamic capabilities’ is the dominant perspective (Bareto, 2010; Easterby-Smith et al, 2009). Bareto, (2010, 256) cites article search evidence from 1997-2007 to back up this
Read More »
11/03/2010
• #Planning and Strategy Management
Putting the ‘social’ into social marketing: practices, norms and communities – the case of energy reduction
Social marketing is increasingly cited as an important component of the response to the behavioural demands of sustainability (Peattie and Peattie 2009; Institute for Government/Cabinet Office 2009),
Read More »
11/03/2010
• #Marketing
_1710742065.jpg)
Corporate social responsibility, human rights law and the pharmaceutical industry: research studies of socially responsible management in practice
The pharmaceutical industry is a fascinating sector to explore as many people feel so passionately about it. It is not like the producers of televisions and washing machines: its products do
Read More »
11/03/2010
• #CSR Practice
The applicability of industrial symbiosis praxis to improving the environmental sustainability of supply chains
Over the last decades, environmental issues concerning supply chains have been growing in importance and taking a significant part of the wider debate on how industry meets the challenges of
Read More »
11/03/2010
• #Supply Chain
Corporate Social Responsibility (CSR): Socially responsible behaviour or ‘a way business is conducted?
The idea that social responsibility is good for public relations (PR) and therefore good for business is not a new one (see Golden 1968 for example). Bernays defined PR as ‘the practice of social
Read More »
11/03/2010
• #Corporate Social Responsibility