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THE PRIVATE-SECTOR INVESTOR’S PERSPECTIVE IN THE FRAME OF PPP
The main objective of this paper is to help the investors of the private-sectors to understand the procedures they must go through to take an decision for taking part in a PPP. The actors of the Read More »
Article
BRAND AND HUMAN PERSONALITY CONGRUENCE: DOES CULTURE MATTER?
The paper explores whether culture influences human and brand personality congruence. It evaluates differences between preference levels of consumers from Norway and Turkey with respect to brand Read More »
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AN ANALYSIS OF STRATEGIC PLANNING ACTIVITIES APPLIED IN FOOTBALL SECTOR
Purpose: One of the most common sets of activities in strategic management is planning. All strategic planning deals with at least one of three key questions (Bradford and Duncan, 2000): 1. What we Read More »
Article
MAIN DEMOGRAPHIC CHARACTERISTICS INFLUENCING CONSUMER BEHAVIOR ON EMERGING FINANCIAL MARKETS
This article aims to provide a picture of the main demographic characteristics influencing consumer behavior on emerging financial markets. Financial products consumer has a different behavior in Read More »
Article
MOVING ON FROM THE BEACH: MEDITERRANEAN DESTINATION DEVELOPMENT FOR TWENTY-FIRST CENTURY MARKETS
This paper contends that significant changes in the values and expectations of northern European leisure markets mean that the nature and characteristics of conventional resort destinations in the Read More »
Article
DUNDU – THE PHILOSOPHY THAT CHANGES A GROUP
On the Lotusphere 2011 in Orlando, IBM presented the new strategy for the Lotus Collaboration Software: Get Social, Do Business. Social Business is the introduction of new Web 2.0 collaboration tools Read More »
Article
THE NEW INCOTERMS® 2010
Parties to international contracts of sale very often use international commercial terms – so-called INCOTERMS® – in order to define their obligations. INCOTERMS® regulate major obligations of Read More »
Article
WOMEN ENTREPRENEURS IN SWITZERLAND: SITUATION, CHARACTERISTICS, MOTIVATION AND ENTREPRENEURIAL BEHAVIOR OF WOMEN ENTREPRENEURS IN SWITZERLAND
Entrepreneurs are important for national labour markets and economies in that they contribute significantly to economic growth as well as provide the majority of jobs and create new ones (OECD, 2000; Read More »
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