Kids As Target Market based on their buying habits: A Case Study of Generation Alpha in India
A target market is a specific group of consumers that a business or organization aims to sell products or services to. A "kids market" or "children's market" refers to the segment of consumers that
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07/07/2023
• #Advertising to children
Brain Drain and Its Repercussions on the Needs of the Palestinian Labor Market: A Study of Causes and Consequences of Migration Among Educated Youth
Brain drain is a phenomena in which a large number of highly trained and educated persons leave from their nation of origin to another country, leaving a skilled labor shortage behind. This study
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07/07/2023
• #Movement: Human Rights
Working Capital Management and Profitability: Evidence from Europe
The purpose of this study is to investigate the impact of working capital management on firms’ profitability. To achieve the study objective, two econometric model was developed to assess the
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07/07/2023
• #Financial Management
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Argentina 1988 – 1990: Between Hyperinflations and Structural Change Plans
Many called Argentina the country with chronic inflation per excellentiam of the 20th century because, for much of the second half of this century, inflation dominated all governments and
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07/07/2023
• #Economic Empowerment
The Right To Legislative Initiative Of Members Of The Parliaments Of Belarus And Poland: A Comparative Legal Analysis
Goal – to analyze the key points of the right to legislative initiative of members of the Parliaments of Belarus and Poland in comparative feature. Research methodology – The basis of the work is
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07/07/2023
• #Legislation
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Gender and Power: A Focused Group Discussion
Notwithstanding the advancement made in gender equality, women still face challenges in society, principally in terms of power dynamics. Women frequently face discrimination. The purpose of this
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07/07/2023
• #Ethical Culture
6th. CEO Proceedings E-Book
We are delighted to introduce Acacia University, Sekolah Tinggi Manajemen IPMI (IPMI - International Business School), Mohanlal Sukhadia University, Samarkand Branch of Tashkent University of
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07/07/2023
• #Corporate Governance
Social media and corporate image as determinants of global and local brands purchase: Moderating effects of consumer openness to foreign cultures
The main goal of this paper is to analyze the impact of social media marketing activities (SMMA) and corporate image as antecedents of global and local brands purchase. Furthermore, the goal of this
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07/07/2023
• #Marketing