The planetary commons: A new paradigm for safeguarding Earth-regulating systems in the Anthropocene
The Anthropocene signifies the start of a no-analogue trajectory of the Earth system that is fundamentally different from the Holocene. This new trajectory is characterized by rising risks of
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10/20/2023
• #Global Commons
The Emperor’s New Climate Scenarios
Climate-scenario modelling is a structured exploration of different plausible futures. It is a valuable tool for informing investment decision making, risk management and financial system resilience.
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07/2023
• #Climate Change
A MEASURE OF THE SOCIAL LICENSE TO OPERATE FOR INFRASTRUCTURE AND EXTRACTIVE PROJECTS
The social license to operate was defined according to the Thomson and Boutilier (2011), which emphasizes perceptions of trust and justice in the relationship with the project proponent.
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07/19/2018
• #Social License
A strategic framework for artificial intelligence in marketing
The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions
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11/04/2020
• #Marketing
Letting the Computers Take Over: Using AI to Solve Marketing Problems
Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to
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07/2019
• #Marketing Messaging
European Fashion Companies and Chinese Social Media Influencers A «Liaison Dangereuse»?
European fashion companies – especially luxury ones – have been struggling to enter the Chinese market because of this market’s financial dimensions. However, in order to do so in an effective
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07/03/2023
• #Trade Policy
The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class
As environmental issues grow increasingly acute, more research is needed to understand the impact of individuals’ behaviors on sustainability. Given that green consumption can reflect status
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2018
• #Social Impact
How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-to-business Relationships
Brand alliance refers to the cooperative marketing activities between two or more brands aimed at achieving a common objective, including co-branding, co-marketing, joint branding, and jointing
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2018
• #Marketing Messaging