The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth
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01/19/2016
• #Corporate Image
The price of good welfare: Does informing consumers about what on-package labels mean for animal welfare influence their purchase intentions?
Public concern for farm animal welfare is growing. However, high welfare purchases require consumers to make sense of often confusing labels. This study aims to investigate consumers' preferences for
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05/01/2020
• #Movement: Animal Rights
The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes
With a review of literature on corporate social responsibility (CSR) and its micro-level impacts, this article proposes an integrative framework to map undesirable relational outcomes of CSR
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04/29/2019
• #Corporate Social Responsibility
Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector
Customers’ judgment of corporate responsibility (CR) communication and the effect on confidence and trust as interlinked paradigms are intriguing areas of investigation from both theoretical and
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01/10/2018
• #Corporate Social Responsibility
The Primacy of Corporate Brand Trust for New Market Entrants
Purpose: The purpose of this paper is to test if the order in which potential customers receive company related information and product related information about a new brand can influence their trust
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06/28/2022
• #Marketing
A STUDY AND COMPARISON OF ETHICAL CODES FOR INFORMATION TECHNOLOGY PROFESSIONALS
Ethics for information technology professionals is a concern for many in our society. Even though many unethical activities occur with the use of technology, technology is a driving force in our
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2018
• #Ethical Culture
I hate ads but not the advertised brands: a qualitative study on Internet users' lived experiences with YouTube ads
Purpose This paper aims to explore Internet users' lived experiences with video ads, both skippable and nonskippable, while watching content on YouTube. Design/methodology/approach In-depth
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03/28/2023
• #Marketing
Factors Affecting Customer Loyalty in Cloud Computing: A Customer Defection-Centric View to Develop a Void-in-Customer Loyalty Amplification Model
Cloud computing is an emerging field in information technology, with wide benefits extending to diverse areas including cost cutting, better management of business. This craze for cloud computing has
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07/07/2013
• #Customer Service