Impact of CSR in Brand Equity as a Marketing Tool: A Study on Registered Medium Enterprises of Consumer Durables in Kolkata, West Bengal
Corporate Social Responsibility (CSR) is one of the most vital component in this modern, competitive and complex business arena, contributing highly towards economic, social and environmental
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06/26/2017
• #Corporate Social Responsibility
La transparence numérique : rôle du client et conséquences sur la relation à la marque
The digital revolution is taking place in a climate of distrust. Consumers and citizens often have a negative judment of digital practices (collection and data exploitation, etc.). Officials are
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11/07/2018
• #Transparency
The construction and controlling effect of a moral brand
This paper explores the control effect of a moral brand through its brand culture. The moral brand culture distinguishes itself from other brand cultures by drawing on external claims for legitimacy.
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08/06/2025
• #Ethical Culture
THE APPLICATION OF THE CONSULTATIVE SELLING TECHNIQUE BY ISLAMIC BANKS IN EMERGING ECONOMIES
In the evolving landscape of Islamic Banking in emerging markets, banks are facing a competitive environment that is threatening the traditional marketing approach of product-centric banking. The
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04/13/2026
• #Marketing
Gen Alpha Brand Loyalty Theory
Gen Alpha Brand Loyalty Theory, developed by Saurav Kumar, states that Generation Alpha stays loyal to brands that mirror their self-image, reflecting how they see themselves or aspire to be seen
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2026
• #Marketing
COVID-19 Vaccine Hesitancy and Uptake among Minority Populations in Tennessee
COVID-19 vaccine hesitancy and uptake among Southern states in the US has been problematic throughout the pandemic. To characterize COVID-19 vaccine hesitancy and uptake among medically underserved
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06/07/2023
• #Public Health
Agentic AI in Marketing: A 2026 Guide for Marketing Leaders
Agentic AI is transforming marketing from task-based automation toward goal-driven decision-making and autonomous action. This paper examines how AI agents differ from traditional automation and
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09/23/2026
• #Technological Advancement
Eco-fashion Lexicon: a Never-ending Story?
Due to increased awareness of ecological and environmental issues and greater integrity by the fashion industry, the terms ‘ecofashion’, ‘ethical fashion’ and ‘sustainable fashion’ have
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02/2016
• #Ethical Lifestyle