Product and Brand Management: A Strategic Approach
In today’s hyper-competitive and rapidly evolving global marketplace, creating a quality product is only the first step toward business viability. Long-term success requires a deliberate, strategic
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2026
• #Marketing
A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)
This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey
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06/27/2026
• #Marketing
Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing
The abstract for "Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing" delves into the rapidly changing landscape of the fashion industry. It illustrates how innovative
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07/2019
• #Marketing
Accountability, Philosophy and the Natural Environment
Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has
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02/28/2021
• #Environment and Nature
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
This study aims to develop an ethical branding framework that determines whether a corporate brand’s functional and emotional values, that is, product, service quality and perceived price
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07/04/2017
• #Corporate Image
Religion as Brand, An Analogy to Reconceptualize Religion
A central city square, whether imbued with tradition or modernity, becomes a stage for a large-scale gathering. Dressed in black, a group of men perform a ritualized movement, rhythmically beating
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12/15/2024
• #Culture and Lifestyle
Environmental Ethics and Tourism Development: A Normative Analysis
Tourism development has emerged as a global economic powerhouse, driving economic growth, destination competitiveness, and job creation. But with the mushrooming of tourism, especially in
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07/27/2026
• #Environmental Impact
AI and Technostress: A Hierarchical Analysis of Stress Factors among Bank Employees
The technology has evolved a long way since 18th century and made substantial changes in the society. The implementation of this rising technology in the workspace eased out the heavy tasks and
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06/2026
• #Work Life Balance