Business Practices
Designing Algorithmic Dynamic Pricing From An Ethical Perspective
Online dynamic pricing (ODP) strategy consists in using algorithmic power to implement frequent price adjustments depending on factors such as demand level, connection location, moment of purchase, Read More »
Author: Xavier Rousset, Corina Paraschiv, Nawel Ayadi
Contributor: eb™ Research Team
Seasonal Factors And Marketing Mix: Literature Survey And Proposed Guidelines
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to Read More »
Author: Xavier Rousset, Régis Chenavaz, Octavio Escobar
Contributor: eb™ Research Team
Decoding Moroccan Gen Z: An Analysis Of Spanish Fashion Brand Perceptions In Morocco
Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical Read More »
KNOWLEDGE SHARING AND BEHAVIOUR FACTORS FOR THE CAPACITY BUILDING OF SMALL AND MEDIUM ENTERPRISES
The study aims to investigate the relationship between behaviour factors and the resultant knowledge sharing to capacitate SMEs. The study was quantitative and used a cross-sectional survey design. Read More »
Author: Gustave Mungeni Kankisingi, Shepherd Dhliwayo
Contributor: eb™ Research Team
ENVIRONMENTAL FACTORS IMPACTING FEMALE STUDENTS’ ENTREPRENEURIAL INTENTION
Entrepreneurship has been a topic of interest for over a century. Worldwide, the phenomenon is acknowledged as a source for economic growth and development. Since the late nineteenth century Read More »
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