The Fast-Moving Consumer Goods sector has been facing various challenges in South Africa and other developing countries. the FMCG sector has policy which need to be applied but it is not being Read More »
This paper looks at organization from the perspective of broken world thinking (Jackson, 2014: 221). This means to appreciate the way organizational processes, structures and behaviours are subject Read More »
Due to multi-dimension viewpoints, since decision-making and purchase process are emerging based on the human spirit or internal value of customers, this research seeks to introduce and analyze a Read More »
Liability of foreignness (LOF) refers to the diculties and additional costs that multinational enterprises face when they operate in a foreign market. Rooted in institutional theory, extant Read More »
Purpose The purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to apply the Read More »