Business Practices
Delving Into The Profound Effect Of Leveraging A Multitude Of Sales Portals On Enhancing Client
The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding Read More »
Tracking The Evolution Of Theory On Marketing-Sales Relationship: Past, Present And Future
Marketing-Sales relationship is an important field of study as these two units are considered the customer-centric team. Scholarly, it was originally addressed in the 90s while today the relevant Read More »
Stakeholder Theory As A Mean To Understand Customer Orientation If There Is More Than One Customer
Although the concept of customer orientation has been widely discussed among marketing academics, existing studies do not account for settings where there is more than one customer population. we Read More »
Author: Sebastian Alexander Schubach, Nicole Jasmin Heß, Jan Hendrik Schumann
Contributor: eb™ Research Team
Contemporary Marketing Practices In Russia: Transactions, Relationships And Interactions. Evidence
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be Read More »
Author: Vera Rebiazina, Alexander Rozhkov, Olga Tretyak
Contributor: eb™ Research Team
Do Retailers Benefit From Deploying Customer Analytics?
Prior research has documented a general positive relationship between the deployment of customer analytics and firm performance. In this research we focus on the retailing industry, an industry Read More »
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