Business Practices
Beat Competitors Or Beat Yourself: Differential Effects Of Goal Focuses On Players’ Motivation In
Many goal strivings take place in competitive settings, and paying attention to rivalry and competitors’ performance is generally expected to elicit increased motivation from players (Deci, Betley, Read More »
The Change You Don’t See Coming: Nonconscious Consequences Of Dynamic Transference In Consumer
Change blindness, the term referring to the phenomenon in which individuals fail to notice even substantial disruptions between an original stimulus and a subsequent altered version of that stimulus, Read More »
How Can I Choose Not Knowing What You Choose? The Biasing Effect Of Context When Consuming With
Individuals frequently utilize the behavior of others as a guide for their own (Baumeister, Hutton, and Tice 1989). As a result, consumers often model their own opinions and behavior – including Read More »
The Vintagescape As Embodied And Practiced Space
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research Read More »
Managing International Operations
The global business landscape is rapidly evolving, marked by increasing interconnectivity and complexity. A deep understanding of international business environments becomes paramount as companies Read More »
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