Marketing
Psychological Distance Of Consumers’ Selves: Reality Vs. Ideals
Consumers’ ideal self-concepts are rather hypothetical and related to the future as compared to actual self-concepts which are experienced in the here and now. Thus, the ideal self-concept may be Read More »
Author: Lucia Malär, Bettina Nyffenegger, Daniela Herzog, Lisa Schürmann
Contributor: eb™ Research Team
I Want You To Open My Letter: Effects Of Uncommon Envelope Formats And Materials
The challenge for direct mailings is to get opened by the receiver since a huge number of direct mail ends up in the trash bin without being read. Uncommon envelope formats and materials might be Read More »
Understanding The Adoption Timing Of A Loyalty Program Among Business Customers: The Role Of
Loyalty programs (LPs) are a popular instrument to build profitable relationships, and achieving a successful LP launch critically depends on a firm’s ability to obtain the deepest penetration and Read More »
Author: F. Javier Sesé, Manfred Krafft, Kalyan Raman, Vijay Viswanathan
Contributor: eb™ Research Team
The Antecedents And Effects Of Information Technology Usage On Trade Show Performance
The advancements in information technology have raised concerns about the future of trade shows as a marketing tool. Whilst these advancements present threats and opportunities, research examining Read More »
Author: Jaywant Singh, Paurav Shukla, Charles Blankson
Contributor: eb™ Research Team
Collectible Free Gifts Programs As Promotional Measures In Retailing
Promotional program effectiveness relies on its design. We examine the design of a new promotional program observed in the retail industry, called a collectible free gift program, in which Read More »
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (10)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (8)
- Bribery (1)
- Business Practices (59)
- Customer Service (28)
- Child Labour (0)
- Climate Change (17)
- Collaboration (17)
- Collaboration and Partnership (26)
- Community Relations (17)
- Company Reporting (7)
- Competitiveness (24)
- Consumer Activism (32)
- Consumer Protection (64)
- Corporate Giving (1)
- Corporate Governance (35)
- Corporate Image (43)
- Corporate Image and PR (24)
- Corporate Initiative (6)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (176)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (44)
- Culture and Lifestyle (115)
- Customer Protection (12)
- Customer Satisfaction (100)
- Data Protection (15)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (11)
- Disadvantaged Community (3)
- Discrimination (16)
- Disinformation (5)
- Economic Empowerment (30)
- Economic Marginalisation (6)
- Education and Training (137)
- Employee Monitoring (2)
- Employee Satisfaction (14)
- Employment Standards (16)
- Endangered Species (0)
- Environment and Nature (27)
- Environmental Damage (4)
- Environmental Impact (22)
- Equitable Trade (1)
- ESG (11)
- Ethical Culture (39)
- Ethical Lifestyle (37)
- Ethnic and Cultural Diversity (25)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (16)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (3)
- Globalisation (15)
- Government Policy (20)
- Greenwashing (8)
- Health and Safety (18)
- Human Resources Management (15)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (5)
- Legislation (14)
- Litigation (4)
- Living Standards (7)
- Local Communities (5)
- Marketing (286)
- Marketing Messaging (107)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (44)
- Opinion Polling and Statistics (20)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (40)
- Plastics (0)
- Political Initiative (6)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (9)
- Product Placement (2)
- Product Quality (16)
- Public Health (38)
- Public Health and Welfare (25)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (8)
- Research and Development (63)
- Risk Management (11)
- SDGs (52)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (16)
- Social Commerce (5)
- Social Division (12)
- Social Impact (55)
- Social License (1)
- Social Mobility and Equity (7)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (66)
- Trade Policy (4)
- Transparency (2)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (9)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Product and Brand Management: A Strategic Approach
2026 -
A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)
06/27/2026 -
Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing
07/2019 -
Accountability, Philosophy and the Natural Environment
02/28/2021 -
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
07/04/2017