Research and Development
Deviating From The Majority When Resources Are Scarce: The Effect Of Resource Scarcity On
Resource scarcity has been a very pervasive phenomenon and plays an important role in consumer behavior. To date, plenty of research has examined the consequences of resource scarcity (Mehta and Zhu Read More »
Product Retention (vs. Acquisition) Choices And Preference For Person-Related Features
People regularly make choices about products they already own, such as which of two sneakers bought through Zappos.com to retain. However, decision research has focused on situations where choice Read More »
Dimming The Light Offers A Creative Lens: The Impact Of Ambient Illuminance On Creativity
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always Read More »
Author: Chen Wang, Ravi Mehta, Rui (Juliet) Zhu, Jennifer Argo
Contributor: eb™ Research Team
To Trace Is To Trust: From Product Traceability To Brand Trust
As consumers become more conscious of and concerned with the ingredients that constitute their products and how their purchases can impact the environment, they are paying more attention to the Read More »
Bundle Variety And Preference: A Neuromarketing Study Using Event-related Potentials
Bundling has raised many interests for decades (e.g., Hansen & Martin, 1987; Janiszewski & Cunha Jr, 2004), but very few studies have been conducted to systematically examine the relationship between Read More »
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