Consumer neuroscience seeks to understand how consumer decisions are shaped by marketing actions. Recent research, guided by formal economic models, has made rapid progress in understanding the Read More »
A primary goal of “Behavioral Decision Theory” (BDT), including the significant part of BDT research published in marketing journals, has been to introduce an alternative to economic, normative Read More »
Türkiye is one of the leading countries in the world in both the production and consumption of table olives. Raw olives can be processed into table olives using two different methods: alkaline Read More »
While eco-friendly biofilms are gaining attraction, blending biopolymers remains a promising approach to improve shelf life and reduce food spoilage. In the current study, the properties of Read More »
Cellulolytic enzymes are produced by a variety of bacteria and fungi, aerobes or anaerobes, mesophiles or thermophiles, when they grow on lignocellulosic materials, which can be used as a Read More »