Research and Development
Improving Agent-Based Models Of Diffusion Effects
We argue that agent-based modeling, as currently practiced, suffers from two deficiencies. first, the assumptions are often unverified and, second, these assumptions may be insufficient. Deficiencies Read More »
Collecting Data Via Smartphones - Exploring Ways How To Reach Respondents
The advent and increasing popularity of smartphones open up new approaches to study people and collect primary data. While market researchers are working to develop appropriate methods for collecting Read More »
Entrepreneurial Orientation And New Product Performance: The Moderating Role Of Formal Control
An organisation with a strong Entrepreneurial Orientation (EO) is characterised by risk-taking, innovativeness and pro-active behaviour. Prior studies have substantiated the importance of EO in Read More »
Improvisation For Fast-Paced Product Innovation: The Moderating Role Of Team Expertise
Fast new product development (NPD) is a top priority in rapidly changing markets. Improvisation, a form of unplanned action in which composition and execution converge in time, has emerged as a Read More »
Cannibalize And Combine? Antecedents And Outcomes Of Two Key Organizational Innovation Attitudes
How can a firm ensure its survival and success in the pursuit of both radical and incremental new products? We propose that the answer to this question lies in the establishment of two important Read More »
Author: Nukhet Harmancioglu, Maria Sääksjärvi, Erik Jan Hultink
Contributor: eb™ Research Team
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