Research and Development
Peripheral Scholarly Journals: From Locality To Globality
This critical literature review examines the problems faced by scholarly peripheral journals. Two categories of problems were identified. The first one refers to the deleterious effect the Read More »
An Exploratory Study Of Product And Brand Positioning Typologies With Respect To Pharmaceutical
Research objectives; Pharmaceutical Companies are adopting various positioning strategies. The current research paper is based on conceptual understanding of various positioning typologies with Read More »
Enhancing The Foundations For Theorising Through Bibliometric Mapping
Purpose The academic revolution that has taken place over the past 50-60 years has brought about many opportunities, but also challenges, in the lives of academics. The publish or perish phenomenon Read More »
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