Research and Development
Similarities And Differences In The Internationalization Patterns
In this paper we are going to conduct an exploratory research about the similarities and differences of the Uppsala, Born Global and Born Again Global models. We propose a pattern to explain these Read More »
The Dual Role Of Prior Ideas In Driving Creative Performance In Open Ideation Contests
We investigate the influence of prior ideas on solvers’ creative performance in online open ideation contests. In three lab studies and an empirical analysis of a large-scale dataset from a Read More »
Author: Suleiman Aryobsei, Darren Dahl, Reto Hofstetter, Andreas Herrmann
Contributor: eb™ Research Team
Introducing Differential Evolution To Product Assortment Planning: Optimizing Variety And Service
Despite the longstanding recognition of the importance of product assortment planning (PAP), existing literature has failed to provide satisfactory solutions to a great deal of problems that reside Read More »
Author: Charalampos Saridakis, Stelios Tsafarakis, George Baltas
Contributor: eb™ Research Team
Multidimensional Scaling Of Visual Design: An Objective Approach Of Determining Similarities
Multidimensional scaling (MDS) is a popular technique for the purpose of positioning a product/brand in the competitive space. While MDS has the advantage of transforming complex data into a Read More »
A Finite Mixture Multinomial Probit Model For Choice Based Conjoint Analysis: A Simulation Study
In the context of conjoint choice models the use of finite mixture models to estimate and analyze segment-specific consumer preferences is well-established. However, finite mixture models usually do Read More »
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