Does moral branding on the organic cosmetics market influences self-licensing effects on consumers choice and anticipated guilt?
The present study examines the effect of brand morality and self-affirmation on the purchasing decision of an organic cosmetic product in order to prove if a marketing approach based in this two
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03/06/2018
• #Anti-Trust
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Exploring Generation Z's Perceptions of Green Homes
In recent years, there has been an increase in environmental awareness in the United States, leading to steady growth in environmentally conscious consumerism. Looking specifically at green home
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08/16/2022
• #Climate Change
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To Purchase or Not to Purchase? Drivers of Consumer's Preferences for Animal Welfare in Their Meat Choice
This study investigates the relevance of psychological constructs in determining consumer intention to buy and Willingness-To-Pay (WTP) for a processed meat product, cured ham, differentiated by the
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08/13/2021
• #Movement: Animal Rights
Circular business model - Access based car service: A Quantitative Study from customers perspective
This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers perspective in Sweden. It is of great importance, for the Swedish companies that are planning
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05/23/2018
• #Awareness
Mending the commons with the Little Mesters
The subjects of this paper are the Little Mesters of Sheffield, UK. The Mesters are selfemployed master craftspeople whose day-to-day work is dependent on repairing, recycling, and maintenance, in
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07/10/2019
• #Global Warming
The Effects Of Applied Business Ethics On Consumers' Perceptions In The Fast Moving Consumers Goods
The main objective of the present study is the investigation of the effects of applied business ethics to consumer perceptions, as well as the identification of possible research relationships among
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08/15/2013
• #Corporate Social Responsibility
Who Says There is an Intention-Behaviour Gap? Assessing the Empirical Evidence of an IntentionBehaviour Gap in Ethical Consumption
The theories of reasoned action and planned behaviour (TRA/TPB) have fundamentally changed the view that attitudes directly translate into behaviour by introducing intentions as a crucial intervening
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11/19/ 2014
• #Ethical Lifestyle
Spatial Patterns And Drivers Of Fish And Benthic Reef Communities At São Tomé Island, Tropical Eastern Atlantic
Marine communities vary across spatial scales due to changes in habitat structure, wave exposure, depth and anthropogenic activities. Here, we quantitatively characterized, for the first time, the
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11/24/2019
• #Environment and Nature