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Article
Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility
Through its rapid production methods that supply the latest catwalk styles almost instantaneously to the high street, the fast fashion model has revolutionized the fashion industry, while generating Read More »
Article
Fashion between Inspiration and Appropriation
Fashion is considered an element of “cultural identity”. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source Read More »
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Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
In this article we chart the evolution of corporate brand management from an organization-centric view based on control to one rooted in a participative cocreated perspective where multiple Read More »
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Projection of SDGs in Codes of Ethics Case Study about Lost in Translation
The United Nations (UN) drive for sustainability culminates in a recent milestone document, Agenda 2030, which sets forth 17 Sustainable Development Goals (SDGs). Arguably, these SDGs inspire Read More »
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Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect
This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model Read More »
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Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics
This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general Read More »
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NZ Customers' Perceptions of Brand Trust and Trusted Brand Endorsements
The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly Read More »
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Role of Online Retailers' Post-sale Services in Building Relationships and Developing Repurchases: A Comparison-Based Analysis Among Male and Female Customers
Customers are skeptical about shopping online because e-commerce environments are typically considered impersonal. To assure product quality and to enhance customer proclivity in such environments, Read More »
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