Impact of Service Quality on Customer Loyalty in Clothing E-commerce Industry
With the rapid development of the Internet, e-commerce has become the preferred shopping channel for consumers, especially during the pandemic. E-commerce can bring many benefits for consumers and
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03/24/2022
• #Customer Satisfaction
A Proposed Research Plan on Digital Marketing Communication Tool Using Behavioral Learning Theory
As digital marketing continues to emerge, digital marketing continuously improves its strategies to acquire consumers’ attention and preference through communication. This research plan will
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03/24/2022
• #Media Reporting
Wearable Technologies and Smart Clothes in the Fashion Business: Some Issues Concerning Cybersecurity and Data Protection
Wearable devices and smart clothes give rise to pivotal technological and legal issues in the fashion business. The cybersecurity attention in the digital society, and the advent of General Data
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05/29/2020
• #Data Protection
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Fashion as Art: Rights and Remedies in the Age of Social Media
Today’s increasingly widespread recognition of fashion’s artistic value has revamped the debate on the appropriateness of rights and remedies provided by IP law to fashion designs. From an
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03/11/2020
• #Media Reporting
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Photoshop & The (Virtual) Body of Models
In this paper, Photoshop is analyzed with a special focus on the bodies of models and a detailed analysis on the legal issues posed by this specific area. For the sake of a thorough development of
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01/19/2020
• #Technological Advancement
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The Protection of Fashion Shows: An Uncharted Stage
The history of fashion shows goes back more than a century, and over the years, catwalks have gone from being private sales channels for a few wealthy customers to pure entertainment shows promoted
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11/17/2019
• #Collaboration and Partnership
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Digital Market, Bloggers, and Trendsetters: The New World of Advertising Law
The importance of digital marketing is continuously growing, at least in the present economic phase. Within this sector, fashion bloggers play a crucial role, which reflects the relevance of fashion
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09/03/2019
• #Media Reporting
Circular Economy and Waste in the Fashion Industry
The fashion industry has to play an important role in the path towards sustainability and the circular economy. Indeed, the fashion industry is a sector with a high environmental impact; it involves
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10/31/2019
• #ESG