Effect of employee empathy on customer satisfaction and loyalty during employee-customer interactions: The mediating role of customer affective commitment and perceived service quality
This study investigates the indirect effect of employee empathy (EE) on customer loyalty (CL) and loyalty outcomes through intervening variables, i.e. customer affective commitment, perceived service
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07/10/2018
• #Customer Service
A Structural Equation Model of the Factors Influencing British Consumers Behaviour towards Animal Welfare
Results of national and pan-European consumer surveys and the growth in the demand for so-called animal friendly food products suggest that consumers within the European Union show a high level of
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09/03/2009
• #Movement: Animal Rights
Penn State's "Success With Honor": How Institutional Structure and Brand Logic Disincentivized Disclosure
In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional
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05/14/2012
• #Government Policy
From CSR to CSI: analysing consumers hostile responses to branding initiatives in social media-scape
Purpose - The paper analyses consumers hostile responses and 'creative re-interpretation of a proactive Corporate Social Responsibility (CSR) brand communication campaign on social media by a leading
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A Punch Straight for the Heart: Disparaging Political Cartoons and Ethical Guidelines
The field of political cartooning is an important element of editorial commentary in mass media worldwide. The content of cartoons, however, is sometimes disparaging, offensive and hateful toward
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06/04/ 2019
• #Media Reporting
A decade of marketing analytics and more to come: JMA insights
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of
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04/19/2023
• #Marketing Messaging
Irish cattle farmers experiences and perceptions of negative framing of farm animal welfare in the media
Increased urbanisation in recent decades has created a knowledge gap between farming and the Irish public. Mainstream media has begun filling this gap through reports on farm animal welfare (FAW)
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11/04/2022
• #Environment and Nature
La contribucin de las autoridades privadas a la gobernanza global: las lites empresariales en las iniciativas de responsabilidad social de la empresa
The first part of the thesis provides an analysis of previous studies on corporations as political actors in International Relations and International Political Economy. The aim of the theoretical
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07/16/2009
• #Government Policy