Metaverse and Its Communication. The Future is Here. True or False?
This text analyses the metaverse: its definitions and concepts, its meaning and impact; digital art, fashion and their communication; its performance issues, its failures, and criticism. It compares
Read More »
07/03/2023
• #Technological Advancement
Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil
This article reflects on the future of artisanry in the context of the Metaverse in Brazil, considering artisanry relationship with fashion. Hence, the Metaverse is described through NFTs,
Read More »
07/03/2023
• #Technological Advancement
Instagram: Digital Behavior in Luxury Fashion Brands
Social media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media
Read More »
07/03/2023
• #Marketing
The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
The French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by
Read More »
07/03/2023
• #Media Reporting
Fashion Communication in the Digital Age
The Conference “FACTUM23—Fashion communication: between tradition and future digital developments” (Pisa, Italy, July 3–5, 2023), is the third event in the series of FACTUM Conferences on
Read More »
07/03/2023
• #Culture and Lifestyle
Climate regulating ocean plants and animals are being destroyed by toxic chemicals and plastics, accelerating our path towards ocean pH 7.95 in 25 years which will devastate humanity
Marine plants and animals should be thriving in ocean waters because of the current high concentrations of carbon dioxide and nutrients along with slightly elevated temperatures - but they are not.
Read More »
06/08/2021
• #Climate Change
Diversifying Board of Directors with Artificial Intelligence: Pros and Cons
Humanity realizes a new era, “digital one”. In the digital era, every cell of society is changing radically and firms, as crucial economical actors of society, are not exceptional. As we know,
Read More »
07/07/2023
• #Business Practices
Factors Influencing the Purchase Intention of Women in Jabodetabek When Purchasing Local Makeup Through Online Shops Amidst Covid-19
The high number of internet users that surged during the pandemic caused for a change of shopping trends among the Indonesians, and the beauty industry took the opportunity to enlarge their targeted
Read More »
07/07/2023
• #Marketing