Fashion Shows: The Greatest Show on Earth
Fashion shows are one of the most important communication and marketing tools through which fashion brands their brand image, personality, values, and culture. Also, Fashion Shows give brands high
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07/03/2023
• #Marketing
The Political Potential of Glamour: The Example of Underwear
This research project aims to investigate the symbolic and cultural meanings behind an underwear targeted to women in order to analyze the glamorous elements of a garment which is often presented in
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07/03/2023
• #Culture and Lifestyle
Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion?
Fashion sustainability is promoted and is slowly developing in modern Russia; however, this concept used to be popular back in the USSR under the notion of “saving”. The research objectives are:
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07/03/2023
• #Ethical Lifestyle
Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia
This article presents the synthesis of the research on the clothing practices that are trending in the Z generation or centennials in Colombia, and that communicate with the largest audience
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07/03/2023
• #Culture and Lifestyle
Exploring Symbolic Effect of New Media: The Impact of Bilibili on Gen Z’s Cohort Identity and Aesthetic Choices in Fashion
This study examines Bilibili, a leading video community for Generation Z in China, known as ‘B-site’. The paper proposes a conceptual framework to explore how the platform provides entertainment
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07/03/2023
• #Culture and Lifestyle
Ryunosuke Okazaki: Fashion through the Prism of Posthuman and Affect Theories
This paper analyses Ryunosuke Okazaki’s designs in relation to understandings of the Human within both 18th Century ‘Western’ philosophy as well as contemporary theories of the feminine sublime
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07/03/2023
• #Culture and Lifestyle
Homo Consumens, Amidst Advertising and ‘Sports’ Fast Fashion. The Role of Ethics in Marking Out the Vulnerability of Consumers
Nowadays, with the Internet and the algorithmic machines, not only has fashion advertising become ubiquitous and engaging, advertising media has also become a paragon for other communicative
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07/03/2023
• #Advertising Standards
What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries
The fashion weblog (blog) emerged as a space on the Internet to disseminate colorful visuals and complementary stories to chronicle individual musings and promote brands. Fashion and beauty trends,
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07/03/2023
• #Marketing