Developments of Cultural Appropriation in Fashion: An In-Progress Research
The research examines global fashion, with a special focus on cultural appropriation and inspiration in the contemporary fashion industry. The issue of cultural appropriation is quite new in the
Read More »
07/03/2023
• #Culture and Lifestyle
Made in Italy? Images and Narratives of Afro-Italian Fashion
In recent years, several studies have attempted to trace the evolution of the fashion system in a globalised context and pluralized societies. This paper follows in the footsteps of similar research,
Read More »
07/03/2023
• #Culture and Lifestyle
How Swiss Watchmaking Brands are Communicating Made in Switzerland
Country-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products
Read More »
07/03/2023
• #Marketing
The Perks of Being Digital. Nikeland: A Case Study
The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the
Read More »
07/03/2023
• #Marketing
How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT
Read More »
07/03/2023
• #New Products and Services
Communicating Digitalised Supply Chain Transparency: Towards a Guide for Fashion SMEs
The digitalisation of fashion supply chain transparency has gained increased attention in recent years. Technology solutions that have arisen based on advanced technologies and Web3 include smart
Read More »
07/03/2023
• #Supply Chain
A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion
Dress is an embodied, physical experience which the touch-deprived sensory affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest
Read More »
07/03/2023
• #Culture and Lifestyle
Extended Reality (XR) in the Digital Fashion Landscape
The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest in the topic, the literature is limited
Read More »
07/03/2023
• #Marketing