Mitigating effect of providing specific information on consumers’ negative reactions to cause-related marketing
Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have
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08/10/2023
• #Consumer Activism
Corporate Fashion Museums Communication Strategies: The Case of the Louis Vuitton Maison de Famille in Asnières-sur-Seine
The case of the Louis Vuitton ‘maison de famille’ in Asnières-surSeine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types
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07/03/2023
• #Company Reporting
When Shoe Heritage is on Display A Digital Fashion Communication Approach
This paper contributes to the field of digital culture and fashion communication by presenting a comprehensive overview of publicly available shoe museums and collections worldwide, which have an
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07/03/2023
• #Culture and Lifestyle
Rethinking Fashion Storytelling Through Digital Archives and Immersive Museum Experiences
The Italian fashion system is represented by a wide and valuable heritage that needs to be properly preserved and experienced by everybody, from fashion students to scholars, artisans and designers,
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07/03/2023
• #Culture and Lifestyle
Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of Age
While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We
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07/03/2023
• #Marketing
Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics
The aim of this research project is to investigate how fashion brands and their online communities begin a co-authoring process in fashion films. Since the early days, fashion market has always
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07/03/2023
• #Marketing
Teleworking and Video-Meetings. Does Fashion Fit?
The Covid19 pandemic forced most companies to impose teleworking from home. Although individuals have access to many platforms in order to collaborate and to communicate with others, telework during
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07/03/2023
• #Marketing
Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube
The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim
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07/03/2023
• #Media Reporting