Marketing
Answering Why: Action And Reaction Explanations In Word Of Mouth
Word of mouth (WOM), where consumers share information about experiences with others, is an everyday occurrence that strongly influences consumers (Arndt 1967) and firms (Chevalier and Mayzlin 2006). Read More »
Using Incentives To Encourage Word-of-Mouth Transmissions That Lead To Fast Information Diffusion
Unlike traditional advertising campaigns or sales promotions, word-of-mouth (WOM) marketing relies on consumer-to-consumer interactions to spread awareness, generate interest, and drive sales. Read More »
INFLUENCER QUALITY IN PROMOTING PERSPECTIVES PRODUCTS
Influencers holds an important role in product marketing due to the growth of internet and social media users in Indonesia as well as the increasing economic value of the e-commerce sector and has Read More »
Author: Mita Fransiska, Irmawan Rahyadi, Olivia Priskha Dewi, Almira Danella Azzahra, Dhea Amelia Irawan
Contributor: eb™ Research Team
THE IMPACT OF EXPERIENTIAL MARKETING ON BRAND COMMITMENT A CASE OF ONGA FOOD SEASONING
Experiential marketing is a strategic approach that focuses on creating immersive and memorable experiences for consumers to foster a strong connection with a brand. The relationship between Read More »
Strategi Komunikasi Pemasaran MAD For Makeup Dalam Menciptakan Brand Image Sebagai Merek Kosmetik
This research discusses the marketing communication strategies implemented by MAD For Makeup in an effort to create a brand image as a major player in the cosmetics industry, especially in attracting Read More »
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