Marketing
The Smile Appeal: Emotional Contagion From Smiling Models Affects Consumer Attitudes For
Smiling faces appear frequently in marketing communications, but so far they have received scant attention from marketing researchers. This study assesses the effects of including pictures of smiling Read More »
Author: Hanna Berg, Magnus Söderlund, Annika Lindström
Contributor: eb™ Research Team
A Report & Presentation On ‘Analyzing The STP Framework Of Leading Retail Brands In Fashion’
This paper focuses on an in-depth analysis of the top 10 fashion brand in Bangladesh. Starting with a detailed introduction of the brands background, history and features. This article explores how Read More »
Evolving Brand Perceptions And Promotion Strategies İn The Digital Age: Consumer Insights And
In this age’s rapidly evolving market, understanding consumer perceptions of brands and their promotional strategies is crucial for businesses to remain relevant and engaging. This research Read More »
Concealing Your Consumer Stupidity: How The Fear Of Appearing As An Incompetent Consumer Reduces
This research proposes that the decision to share negative wordof-mouth (WOM) will involve a dilemma between the various benefits of sharing negative WOM and the potential psychosocial cost of Read More »
Better Not Smile At The Price: The Contradictory Role Of Brand Anthropomorphization On Price
This research shows that brand anthropomorphization increases the perceived unfairness of price increases and the perceived fairness of price decreases. First, analyzing a household panel data set, Read More »
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