Customer Satisfaction

Article

It Might Be Exciting, But I’m Not In Mood Today. Mall Atmospherics, Shopping Behavior, And Mood

This research aims to demonstrate how both valence and arousal of incidental moods can moderate the relationship between the level of atmospheric arousal in a mall environment setting and shopping Read More »

Date: 06/03/2014
Author: Raúl Pérez López, Laura Lucia Palacios, Yolanda Polo Redondo
Contributor: eb™ Research Team
Article

True Or False Customer Engagement Behaviour: What Can We Learn From Customers’ Touch Point

Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By Read More »

Date: 06/03/2014
Author: Helle Haurum, Suzanne C. Beckmann
Contributor: eb™ Research Team
Article

Effect Of Co-production Process And Outcome On Customer Evaluative Judgments

Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in Read More »

Date: 06/03/2014
Author: Sandra Streukens, Sara Leroi-Werelds, Anne Merken
Contributor: eb™ Research Team
Article

If You Are Attractive And Fair, I’ll Do It Myself! Assessing Mass Customization Processes In The

This research analyzes the impact of different mass customization toolkits (i.e. functional, aesthetic, and supreme toolkits) and mass customization toolkit options (many vs. few) on customers’ Read More »

Date: 06/03/2014
Author: Ursula Scholl-Grissemann, Karin Teichmann, Nicola E. Stokburger-Sauer, Benedikt Schnurr
Contributor: eb™ Research Team
Article

Buying Private Label Durable Products: Influence Of Perceived Risk And Anticipated Satisfaction

Based on the purchase of a plasma television, this present study analyses the influence of general satisfaction with private labels, perceived similarity, in terms of quality between the private Read More »

Date: 06/03/2014
Author: Maria-Jose Miquel, Eva Caplliure, Carmen Perez, Rafael Curras
Contributor: eb™ Research Team
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