Customer Satisfaction

Article

Study On Consumer Behavior Towards Hypermarket With Reference To Dmart In Ahmedabad

Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time Read More »

Date: 12/26/2024
Author: Krinsi Shah, Aastha Shah, Roshni Tijoriwala
Contributor: eb™ Research Team
Article

Complaining Vs. Expressive Writing In Frustrating Product Experiences

The present study investigates the relative superiority of complaining vs. a new tool for airing frustrations with products, the expressive writing paradigm (Pennebacker 1997). Across two Read More »

Date: 06/03/2014
Author: Giulia Miniero, Michael Gibbert
Contributor: eb™ Research Team
Article

What Ties Customers To Hedonic And Utilitarian Services?

This paper develops a new conceptual framework with a complete set of relational bonds and examines how these bonds together with subjective norms and perceived difficulty influence repurchase Read More »

Date: 06/03/2014
Author: Anastasia Stathopoulou, George Balabanis
Contributor: eb™ Research Team
Article

Service Fairness, Trustworthiness, And Trust: An Empirical Examination

Theorists and empirical researchers in marketing and other fields suggest that fairness is important in developing buyerseller relationships. However, the construct of fairness is still opaque and Read More »

Date: 06/03/2014
Author: Sanjit Kumar Roy, Dr. Walfried M. Lassar, Balwant Samra
Contributor: eb™ Research Team
Article

Which Dimensions Of The Store Environment Irritate Customers? Evidence From Three Retail Settings

Most previous studies on store atmospherics have focused on their impact on positive emotional customer responses. However, less pleasurable shopping experiences may also generate negative affective Read More »

Date: 06/03/2014
Author: Nathalie Demoulin, Kim Willems, Gilbert Swinnen
Contributor: eb™ Research Team
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