Today highly competitive business environment and more exigent customers call for using all available company's resources especially a company's brand for providing better consumer satisfaction. We Read More »
Purpose The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online Read More »
Nowadays people are intended to do online shopping. Shop on the Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with Read More »
This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 Read More »
For the last ten years, Social farming (SF) has become an innovative practice able to connect multifunctional agriculture and novel social services for urban and rural areas in Italy and the EU. By Read More »