Customer Satisfaction
Development And Validation Of An Evaluation Difficulty Scale
Nowadays, people are confronted with an overload of choice alternatives. However, having a lot of options does not necessarily increase consumer satisfaction (e.g., Iyengar and Lepper 2000). Read More »
Service Recovery: A Status Perspective
Service recovery plays a strategic role in today’s competitive marketplace. To assure the effectiveness of service recovery, scholars have been debating whether companies should provide recovery Read More »
Thank You: When And Why Expressions Of Gratitude Enhance Consumer Satisfaction And Loyalty
Gratitude is generally made known through conduct; it is an emotion with a social aspect that is incomplete without inclusion of an act of acknowledgement (Ceaser 2011). This acknowledgement is Read More »
Author: Jamie D. Hyodo, Karen Page Winterich, Margaret G. Meloy
Contributor: eb™ Research Team
The Role Of Power Distance In Influencing Non-Loyalty Status Customers’ Satisfaction
Loyalty programs are increasingly being preferred by businesses as a tool to increase customer retention (Dreze and Nunes 2009). We explore how power distance belief – the extent to which hierarchy Read More »
How Time Flies When You’re Looking Forwards: Effects Of Forward Progress Monitoring On Time
Time perception is an integral part of daily life experience. However, people often have difficulty in estimating how long an experience lasts (Sackett, Meyvis, Nelson, Converse & Sackett, 2010). Read More »
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