Customer Satisfaction

Article

Perception Of Employees Of Industries In Malaysia On Corporate Sustainability In Affecting Customer

This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen Read More »

Date: 05/06/2017
Author: Kartina Johan, Faiz Mohd Turan, Wan Nurul Syahirah Wan Lanang
Contributor: eb™ Research Team
Article

The Impact Of Brand Equity On Brand Loyalty: The Mediating Role Of Customer Satisfaction

The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand Read More »

Date: 2015
Author: Fouzia Ali, Salma Muqadas
Contributor: eb™ Research Team
Article

Effect Of Consumption Values On Consumer Satisfaction And Brand Commitment: Investigating

Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and Read More »

Date: 10/10/2019
Author: Hiroyasu Furukawa, Koki Matsumura, Susumu Hara
Contributor: eb™ Research Team
Article

The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions,

Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer Read More »

Date: 04/29/2014
Author: Jeffrey S. Hess, Lynn E. Metcalf, Jay Singh, Jeffrey Danes
Contributor: eb™ Research Team
Article

Customers Satisfaction On Online Shopping In Malaysia

This research attempted to find out the factors that are affecting customers intention and satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more Read More »

Date: 10/01/2011
Author: Hasina Momtaz, Md. Aminul Islam, Ku Halim Ku Ariffin, Anayet Karim
Contributor: eb™ Research Team
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