A VALUE-BASED MANAGEMENT PERSPECTIVE FOR THE GERMAN AUTOMOTIVE INDUSTRY
In recent years, the global automotive industry has generally recorded continual growth. The major market players in this industry are the original equipment manufacturers (OEMs) as well as suppliers
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2011
• #Marketing
THE BRAND-INDIVIDUAL RELATIONSHIP: INFLUENCES FROM AND TO RELEVANT REFERENCE CONTEXTS
The present paper, through a conceptual framework, aims at improving the studies regarding consumption and the relation between brand and individual/consumer. The objective of the paper is to show
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2011
• #Movement: Consumer Rights
INNOVATIONS IN PUBLIC SECTOR: THE BRUNEI CASE
The paper seeks to provide an overview of the service modernization introduced in Brunei’s public sector and discusses its overall aims, benefits and challenges. The paper has adopted descriptive
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2011
• #Technological Advancement
CORPORATE SOCIAL RESPONSIBILITY (CSR) IN SPORTS: ANTECEDENTS AND CONSEQUENCES
The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society. This study is
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CONSUMER BEHAVIOUR IN THE ARENA: A CLASSIFICATION OF FOOTBALL FANS
The purpose of this research is to analyze consumer behaviour in the arena and identify the different segments of football fans. A survey was done based on a structured questionnaire that was
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2011
• #Culture and Lifestyle
THE INVOLVEMENT PROCESS THROUGH SOCIAL MEDIA IN 2010 UK ELECTIONS: IS IT A REAL FACEBOOK BASED PARTICIPATION?
As far as the use of the Internet for election campaigns is concerned, the most interesting experiences seem to draw an evolution from the traditional party organization to a more innovative digital
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2011
• #Media Reporting
CONSIDERATIONS OF THE INTERACTIVE DIGITAL TELEVISION AS ADVERTISING MEDIA
In a context of technological convergence between the television and Internet, the users can access to a multitude of audiovisual contents in the television sets or searching on line. The present
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2011
• #Media Reporting
AN ANALYSIS OF E-LEARNING PRACTICES WITHIN CYPRUS UNIVERSITIES
This paper presents an extensive research study and results on the use of existing open-source Learning Management Systems, or LMS within the public and private universities of Cyprus. The most
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2011
• #Education and Training