TOWARDS THE DEVELOPMENT OF A CRM SUCCESS INDEX
The field of Cause-Related Marketing has expanded rapidly in recent years and organizations invest a large amount of money in CRM campaigns in order to improve sales performance, and positively
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2011
• #Marketing
THE JOINT ORDER AND PROMOTIONAL EFFORT DECISIONS FOR A FASION APPAREL COMMODITY UNDER PRE-ACQUIRED MARKDOWN INFORMATION
This work considers a two stage newsvendor problem that a retailer places an order of a fashion product with the short life cycle from her supplier and sells goods directly to customers. Due to the
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THE EXPLORATION ACTIVITY’S ADDED VALUE INTO THE INNOVATION PROCESS
This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical
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2011
• #New Products and Services
VALUE-BASED MANAGEMENT FOR SMALL- AND MEDIUM-SIZED ENTERPRISES – FINDINGS OF AN EMPIRICAL STUDY ON THE DIFFUSION AND OBSTACLES OF THE IMPLEMENTATION
Based on the description of the theoretical background of value-based management and the characteristics of SMEs, the paper analyses the state of knowledge and the diffusion of value based management
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2011
• #Business Practices
CHALLENGE TO THE SUSTAINABILITY OF MICROFINANCE INSTITUTIONS IN CHINA
Based on the development of China's Microfinance Industry the paper first gives an overview on China's Microfinance Institutions. It shows the main regulations and challenges in the legal environment
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2011
• #Financial Management
THE LINK BETWEEN FAMILY BUSINESS AND INNOVATION: EVIDENCE FROM AN ITALIAN SAMPLE
Family businesses are an alternative organizational typology that crosses all segments, in terms of size and sectors. They are a primary organizational type all over the world and innovation has long
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2011
• #Business Practices
THE EFFICIENCY OF ITALIAN BANKRUPTCY PROCEDURES: AN EMPIRICAL ANALYSIS
The importance of efficient bankruptcy procedures is widely recognized and the consciousness of the possible costs due to inefficient procedures has induced several European countries to introduce
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2011
• #Financial Management
COMPANY INTEGRITY MANAGEMENT IN THE NEW SOCIAL NETWORK ENVIRONMENT: A STUDY OF SMALL, MEDIUM AND LARGE FIRMS ON FACEBOOK AND TWITTER
Companies are increasingly recognizing that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a
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2011
• #Media Reporting