EVALUATING STRATEGIC DECISIONS BETWEEN REVENUE AND VALUE. THE OUTLOOK FOR THE TERMINI IMERESE INDUSTRIAL SITE
The aim of the paper is to provide an interpretative scheme of the micro-macro interactions which, bearing in mind two perspectives (business oriented and ethic driven), underlines how by taking the
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2011
• #Corporate Governance
A STUDY ON KEY DIMENSIONS OF DIFFERENT VARIABLES FOR CONSUMER ACCEPTANCE OF BRAND EXTENSION
A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important
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2011
• #Marketing
MICRO-INSURANCE IN EMERGING MARKET: CHAPTER BANGLADESH
The study focuses on Micro-Insurance in Bangladesh, an emerging market. The policy environment for Micro-Insurance market in Bangladesh is studied with the initiatives by various sectors. This paper
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2011
• #Developing World Investment
HOW TO ENHANCE VALUE? A COMPARATIVE APPROACH BETWEEN MARKETING AND FINANCE
What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer
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2011
• #Media Reporting
COOPERATIVES AND GOVERNANCE: FORWARD-LOOKING OR STUCK IN THE PAST?
Compared to equity-based companies, the challenge posed by partnerships resides in the nature of the undertakings given by their partners and owners, which may be backed by all their personal wealth.
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SOCIAL MEDIA: MARKETING PUBLIC RELATION’S NEW BEST FRIEND
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including
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2011
• #Marketing
GREEN ECONOMY: THE CASE OF SUSTAINABLE BUILDING CLUSTER IN GREECE
The aim of the present original for the Greek standards research, was to reach the necessary conclusions in order to detect the critical mass of the professionals who really wish, either to get
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2011
• #Community Relations
NEGOTIATIONS BETWEEN GERMANY AND LATIN AMERICA: A CROSS CULTURAL CUALITATIVE STUDY
This is a summary of research about the inter-cultural negotiation processes followed in Germany and Latin America, highlighting similarities and differences. Results are based on research carried
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2011
• #Politics and Business