SERBIA BRAND IDENTITY: PERSPECTIVES OF RESIDENTS AND DIASPORA
The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques
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2011
• #Corporate Image and PR
EGYPT’S RANKING ON THE KNOWLEDGE ECONOMY INDEX: BARRIERS TO TRANSFORMATION IN REVOLUTIONARY TIMES
This article seeks to bridge the gap in literature between Knowledge Management as a prerequisite to innovation and transformation of developing countries such as Egypt. Several articles and research
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2011
• #Developing World
STATISTICAL ARBITRAGE STRATEGIES ON GREEK BANKS’ EQUITY SHARES
Compared with previous research, the present work extends existing literature by considering pair-wise long-run relations between banks’ shares trading in the Greek stock market, under different
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2011
• #Financial Management
UKRAINIAN ENTREPRENEURSHIP IN CASERTA: AN EMPIRICAL INVESTIGATION
The main aim of the present work is to investigate which approach is made by Ukrainians entrepreneurs to launch ethnic ventures in Caserta city.
Four factors are relevant in reference to ethnic
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IP MULTIMEDIA SUBSYSTEM AND INTERACTIVE BROADCASTING CONVERGENCE: A NOVEL APPROACH ADOPTED IN INTERACTIVE MARKETING
Interactive broadcasting elaborates on the study and realization of novel television networks, able to provide multiple interactive multimedia and Internet based services, utilizing Digital Video
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2011
• #Marketing
VOLUNTARY ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS BY THE ITALIAN PRIVATE FIRMS: A STUDY OF THE DETERMINANTS
In our paper we explore the determinant of the voluntary adoption of Ias/Ifrs by the Italian private firms.
The Positive Accounting Theory is used as theoretical framework. We study the explanatory
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2011
• #Financial Management
TRANSFORMING AFTER-SALES SERVICE TO THE CUSTOMER SUPPORT SYSTEM (CSS): THE CONTINGENCY THEORY PERSPECTIVE
Since the concept of "supply chain management" has been raised in the 19th century, many of the related discussion mainly focus on the manufacturing-based industry. In 1988, Vandermerwe and Rada
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2011
• #Supply Chain Management
MARKETING AND SALES CONFLICT: ANTECEDENTS AND CONSEQUENCES
This is a summary of a dissertation which focuses on the relationships between the Marketing and Sales departments, exploring specific organizational and functional factors as sources of
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2011
• #Marketing