Ethical Lifestyle
The Impact Of Westernisation On The Purchase Intention Of Cruelty-free Products: A Study Based On
Purpose – A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards ethical Read More »
Author: Sandun Weerasekera
Contributor: Kavisha Lashindri Dodanwala eb™ Research Team
Exploring Sustainability Trends In Fashion Industry: The Experts’ Insights Of Fashion Producers
This study investigates the latest trends and practices in sustainable fashion in Türkiye. Focusing on the top three fast fashion brands in the country, the study aims at examining how these brands Read More »
An Examination Of Korean Consumers' Sentiments Toward Technology-Based Business Practices
Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the Read More »
The Mystique Of Masculine And Feminine Choices: How Aversive Feelings Underlie Preferences
Research suggests that consumers seek masculine or feminine choices to reinforce their gender identities (Debevec and Iyer 1986; Grohmann 2009). But, is the entire allure of a masculine or a feminine Read More »
A Model Of Consumer Self-Regulation Failure
Self-regulation is fundamental to consumers’ ability to achieve their goals. Most existing self-regulation models focus on the psychological processes that promote goal-consistent behavior. These Read More »
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