From Stone Age pottery, to Renaissance paintings and modern luxury watches, there is strong evidence that using objects as status symbols is at the core of human behavior. This phenomenon has been Read More »
Imagine that you have just finished some hand grip exercises, or you have just finished putting together a puzzle. You find some grapes and apples on the kitchen table. Which fruit would you choose Read More »
In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity Read More »
Virtuous behaviors are behaviors that people believe they ought to do, but might find them difficult (Ein-Gar, Goldenberg, & Sagiv, 2013; Read, Loewenstein, & Kalyanaraman, 1999). Read More »
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful Read More »