Ethical Lifestyle
The Feeling Of Learning And The Joy Of Liking
Immeasurable in richness and overwhelming in immensity, the scale of New Media is of the grandest kind. To manage the deluge of incoming information and the trove of existing content, New Media firms Read More »
Consequences Of Cultural Fluency
On the 4th of July, do Americans put more food on a patriotic plate? Can subtle exposure to traditional wedding photos make you more willing to buy an unrelated consumer product? In short, can Read More »
The Hedonic-Shift For Freebies: How Preference For Hedonic Options Is Disproportionately Enhanced
Perhaps more than ever before, consumers are increasingly spending more and more of their time in consumptions that are completely free - think Facebook, Google, Wikipedia, etc. An important Read More »
When Altruism Is Perceived To Be Rare, Would Materialists Buy Green?
The rising conflict between the growing sensitivity towards environmental concerns while living in a material world has interested consumer researchers and policy makers for some time. To date, the Read More »
Too Tired To Choose It: Shifting Preference Of To Do Or To Have While Seeking Happiness
Some people endeavor to attain happiness whatever they are doing. They might pursue happiness even while choosing a simple stuff. Can seeking happiness change individuals’ buying habits? Which Read More »
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