This research is a quantitative content analysis of 16 FRT providers' websites, documents, social media posts, and news coverage from 2018 to April 2023. The aim is to examine the level of companies'
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The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many
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This research featured the semiotics of student corporate culture at the Kemerovo State University (Kemerovo, Russia) and the concept of corporate campus culture in scientific literature. Corporate
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In today's world, understanding brand loyalty leads to obtaining basic information, which supports decision-making when launching or modifying a product or service to the market, thus satisfying the
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The fashion business has shifted business models over time from a product-centric approach to a sales-oriented approach, and then to a customer-centric approach, continuously imbuing products with
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Purpose – The purpose of this paper is to draw on affect social exchange theory and related literatureto develop and test a research model linking employees ’ perception of corporate social
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There is a growing interest on the moral dimension of consumption (Luedicke, Thompson and Giesler 2010, Belk 1988; Arnold and Thompson 2005; Holt, 2002, 2006, Caruana and Crane 2008) and the ethical
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The purpose of this study is to examine the impact of country of origin (COO) on the UK fashion industry, with specific reference to retail and wholesale brands. In this study, the fashion industry
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