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Article
Business Ethics in the Age of Algorithmic Surveillance: A Study of Facial Recognition Companies´ Responses to Discrimination Risks
This research is a quantitative content analysis of 16 FRT providers' websites, documents, social media posts, and news coverage from 2018 to April 2023. The aim is to examine the level of companies' Read More »
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Idol Worship: How Does It InfluenceFan Consumers’ Brand Loyalty?
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many Read More »
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Semiotics of Corporate Culture of Students in the Kuzbass Flagship University
This research featured the semiotics of student corporate culture at the Kemerovo State University (Kemerovo, Russia) and the concept of corporate campus culture in scientific literature. Corporate Read More »
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BRAND LOYALTY AND THE COLOMBIAN CONSUMER IN THE TIME OF COVID-19
In today's world, understanding brand loyalty leads to obtaining basic information, which supports decision-making when launching or modifying a product or service to the market, thus satisfying the Read More »
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Memorandum on the Ethical Fashion
The fashion business has shifted business models over time from a product-centric approach to a sales-oriented approach, and then to a customer-centric approach, continuously imbuing products with Read More »
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Consequences of corporate social responsibility on employees: The moderating role of work motivation patterns
Purpose – The purpose of this paper is to draw on affect social exchange theory and related literatureto develop and test a research model linking employees ’ perception of corporate social Read More »
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Corporate Branding As a Source For Employees' Moral Identity Work
There is a growing interest on the moral dimension of consumption (Luedicke, Thompson and Giesler 2010, Belk 1988; Arnold and Thompson 2005; Holt, 2002, 2006, Caruana and Crane 2008) and the ethical Read More »
Article
The Impact of Country of Origin on Retail and Wholesale Brands in the UK Fashion Industry
The purpose of this study is to examine the impact of country of origin (COO) on the UK fashion industry, with specific reference to retail and wholesale brands. In this study, the fashion industry Read More »
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