INFLUENCER QUALITY IN PROMOTING PERSPECTIVES PRODUCTS
Influencers holds an important role in product marketing due to the growth of internet and social media users in Indonesia as well as the increasing economic value of the e-commerce sector and has
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04/24/2024
• #Marketing
Brand commitment as predecessor to the factors of continuance intention
Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as
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06/25/2024
• #Customer Satisfaction
The Manager and Love: Evoking a Loving Inquiry in a Group Setting
Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and
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06/24/2024
• #Ethical Culture
Decoding Moroccan Gen Z: An Analysis of Spanish Fashion Brand Perceptions in Morocco
Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical
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05/22/2024
• #Business Practices
The Influence of Sustainability Marketing, Corporate Social Responsibility, Ethical Branding, and Green Consumerism on Brand Equity and Market Position in the Fashion Industry
In an effort to break into foreign markets, this study looks into how brand equity and market position are affected by sustainability marketing, corporate social responsibility (CSR), ethical
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05/10/2024
• #Corporate Social Responsibility
Ethical Consumerism in Emerging Markets: Opportunities and Challenges
Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special
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04/29/2024
• #CSR Practice
PERCEPTIONS OF LOCAL RESIDENTS ON THE POSITIVE AND NEGATIVE EFFECTS OF TOURISM
The increase in socio-economic effects resulting from the development of tourism has an impact on the local population. They adopt certain attitudes according to directly or indirectly perceived
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07/01/2024
• #Community Relations
RETHINKING THE CONCEPT OF WORKING TIME: AN EVALUATION IN THE CONTEXT OF WORKING ON DUTY
Working on duty is a common practice in professional life. It is well known that employees, such as doctors, nurses, ambulance drivers, firefighters and IT workers frequently work on duty. Although
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07/01/2024
• #Employment Standards