The Nexus between corporate social responsibility and corporate social performance in the Service-Based Enterprises Sector: Insights from Zimbabwe
This research paper examines the connection between corporate social responsibility and corporate social performance in the service-based enterprises sector in Zimbabwe. The existing literature lacks
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10/18/2023
• #Corporate Social Responsibility
Are Consumers Vulnerable to Algorithmic Dynamic Pricing? An Empirical Investigation
This article examines consumer vulnerability in online transactions where e-retailers implement an algorithmic dynamic pricing (ADP) strategy reflected by real-time price adjustments. Based on an
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02/04/2021
• #Consumer Protection
Designing Algorithmic Dynamic Pricing from an Ethical Perspective
Online dynamic pricing (ODP) strategy consists in using algorithmic power to implement frequent price adjustments depending on factors such as demand level, connection location, moment of purchase,
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02/04/2021
• #Business Practices
Online Dynamic Pricing and Consumer Perceived Ethicality: Synthesis and Research Directions
In the era of Big data, pricing strategies of retail websites are evolving towards online dynamic pricing, which consists in frequent price changes for goods and services in order to maximize sales
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02/04/2021
• #Consumer Protection
The impact of outdoor temperature on pricing and advertising policies for weather-sensitive products
The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as
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02/04/2021
• #Marketing Messaging
An Analytical Framework for Retailer Price and Advertising Decisions for Products with Temperature-Sensitive Demand
The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as
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02/04/2021
• #Planning and Strategy Management
Seasonal factors and marketing mix: Literature survey and proposed guidelines
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to
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02/04/2021
• #Business Practices
Dynamic pricing, the useful and the just
This PhD thesis brings together different works on dynamic pricing at the interface of economics, management sciences and political science. The objective of the thesis is twofold: first, to study
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02/04/2021
• #CSR Practice