Placing an ethical brand: the Fairtrade Towns movement
This study explores the relatively new potential of places to ethically enhance their branding through accreditation under the Fairtrade Towns (FTT) scheme. It presents insights from a qualitative
Read More »
2021
• #Fair Trade
Corporate Heritage Brand Identity, Customer Experience and Satisfaction: The Case Study of John Lewis Partnership
Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail
Read More »
12/2017
• #Customer Satisfaction
Building brand value co-creation in online transportation services: A serial mediation approach
This study aims to examine the impact of customer ethical perception on brand value co-creation in online transportation services through the role of serial mediation of customer-brand
Read More »
01/17/2023
• #CSR Practice
Managing International Operations
The global business landscape is rapidly evolving, marked by increasing interconnectivity and complexity. A deep understanding of international business environments becomes paramount as companies
Read More »
2024
• #Business Practices
INFLUENCE OF SERVICE QUALITY AND TRUST IN SPREADING POSITIVE WOM AND INCREASING LOYALTY OF A TOURIST LOCATION
Service quality enhancement is crucial for any business entity. Understanding the service quality gaps helps in improving the customer service. Good customer service quality is essential for enhanced
Read More »
2021
• #Customer Satisfaction
The Living Code: Embedding Ethics into the Corporate DNA
A business code says a lot… A business code says nothing… Which statement is true? This booklet argues that both statements are true. Indeed, a code says a lot, but at the same time, it says
Read More »
08/28/2015
• #Ethical Culture
Stakeholder Ethics: Defining The Ethical Responsibilities of Stakeholders to and for Companies
Because business ethics focuses on the ethical responsibilities of compa nies to and for their stakeholders, the impression that companies have only duties and stakeholders have only rights can
Read More »
12/09/2023
• #CSR Practice
DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding
Purpose: This thesis seeks to understand how branding by actors affiliated with a particular industry, i.e. surfing, enact social inclusion or exclusion. Methodology: Empirical data is based on
Read More »