Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
Thesis Purpose: The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennials and Gen Z. As to whether
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06/04/2020
• #Corporate Social Responsibility
The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates
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05/24/2017
• #Corporate Social Responsibility
Impact of Governance and Strategy Performance on Employer Branding
By expanding and integrating the concepts of sustainability and business performance, sustainable enterprise excellence is explained and produced. The purpose of this study is to investigate the
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06/2024
• #Corporate Social Responsibility
Institutionalisation of ethics, ethical climate, and project performance outcomes : the case of business- to- business contractual relationships
Ethical misconduct in negotiating and managing contracts in projects can have significant reputational and financial impacts on people, organisations, and society. While there is a significant and
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06/2019
• #Ethical Culture
A new model of living the brand, the emergence and impact of brand value aligned behaviour in social banks
The purpose of this research undertaking has been to fundamentally look at brand-value orientation of social banks. The Project has specifically addressed the question how brand value aligned
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How Unethical Brands Motivate Self-Interested Behavior of Consumers
Existing studies have documented that strong consumer-brand relationships can protect a brand from negative consequences of the brand’s unethical behavior. The current research investigates another
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10/15/2020
• #Corporate Social Responsibility
GRENZÜBERSCHREITENDES CSR-MANAGEMENT IN MULTINATIONALEN UNTERNEHMEN
Through their cross-border activities, multinational corporations (MNCs) are particularly exposed to potentially incompatible demands and expectations of varying institutional and cultural origin.
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06/2017
• #CSR Monitoring and Auditing
A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption
The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based
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