Marketing Messaging
Positive And Negative E-WoM Of Hedonic And Utilitarian Consumption
Positive (negative) electronic word-of-mouth (eWOM) is likely (unlikely) to motivate consumers’ purchase decisions. Negative information cues are stronger than positive information cues to affect Read More »
Author: Hung-Pin Shih, Liang-Chih Yang, Jian-Shiun Hu, Cheng-Hsiung Chiang
Contributor: eb™ Research Team
Towards A Re-Conceptualisation And Measurement Of Services Brand Identity
The paper focuses on conceptualizing and measuring brand identity in services. We develop a valid and reliable scale to measure services brand identity. The lack of a consumer-based conceptualisation Read More »
Author: Vandana Pareek, Tina Harrison, Dahlia El-Manstrly
Contributor: eb™ Research Team
Shopping Via Smartphones – An Investigation On Selected Drivers And Consequents Of Customers’
Online shops accessible through smartphones present retailers with the challenge to create a shopping environment that effectively complements the conventional online shop. So far, research focuses Read More »
Effects Of Psychological Distance In Brand-Related Social Media Posts On Consumers’ Evaluation
This study examines the effects of temporal and spatial distance in negative online brand post narratives on consumers’ evaluations of brands. Drawing on construal level theory, the authors Read More »
Evolutionary Versus Revolutionary Brand Logo Change: Higher Degrees Of Brand Logo Change Hurt Brand
Two experiments tested the effects of different degrees of brand logo change on brand recognition. Experiment 1 (N=120) tested effects of degree of logo change (original vs. small vs. substantial Read More »
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (10)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (8)
- Bribery (1)
- Business Practices (59)
- Customer Service (28)
- Child Labour (0)
- Climate Change (17)
- Collaboration (17)
- Collaboration and Partnership (26)
- Community Relations (17)
- Company Reporting (7)
- Competitiveness (24)
- Consumer Activism (32)
- Consumer Protection (64)
- Corporate Giving (1)
- Corporate Governance (35)
- Corporate Image (43)
- Corporate Image and PR (24)
- Corporate Initiative (6)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (176)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (44)
- Culture and Lifestyle (115)
- Customer Protection (12)
- Customer Satisfaction (100)
- Data Protection (15)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (11)
- Disadvantaged Community (3)
- Discrimination (16)
- Disinformation (5)
- Economic Empowerment (30)
- Economic Marginalisation (6)
- Education and Training (137)
- Employee Monitoring (2)
- Employee Satisfaction (14)
- Employment Standards (16)
- Endangered Species (0)
- Environment and Nature (27)
- Environmental Damage (4)
- Environmental Impact (22)
- Equitable Trade (1)
- ESG (11)
- Ethical Culture (39)
- Ethical Lifestyle (37)
- Ethnic and Cultural Diversity (25)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (16)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (3)
- Globalisation (15)
- Government Policy (20)
- Greenwashing (8)
- Health and Safety (18)
- Human Resources Management (15)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (5)
- Legislation (14)
- Litigation (4)
- Living Standards (7)
- Local Communities (5)
- Marketing (286)
- Marketing Messaging (107)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (44)
- Opinion Polling and Statistics (20)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (40)
- Plastics (0)
- Political Initiative (6)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (9)
- Product Placement (2)
- Product Quality (16)
- Public Health (38)
- Public Health and Welfare (25)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (8)
- Research and Development (63)
- Risk Management (11)
- SDGs (52)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (16)
- Social Commerce (5)
- Social Division (12)
- Social Impact (55)
- Social License (1)
- Social Mobility and Equity (7)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (66)
- Trade Policy (4)
- Transparency (2)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (9)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Product and Brand Management: A Strategic Approach
2026 -
A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)
06/27/2026 -
Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing
07/2019 -
Accountability, Philosophy and the Natural Environment
02/28/2021 -
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
07/04/2017