Brand memory is central to brand equity (Keller 1993) (Keller 1993) as well as consumer decision making (Hoyer and Brown 1990; Warlop, Ratneshwar, and van Osselaer 2005; Yoon et al. 2005). It is well Read More »
The Hofstede Cultural Dimensions is a model developed by Geert Hofstede, a Dutch psychologist working in human resources at IBM in the 1970s. It is used to measure cultural differences between Read More »
Different leadership styles are proven to affect the productivity and performance of employees. Human resources are responsible for developing effective leaders who can meet the demands of the Read More »
As it is known, the main goal of the article is to study the national-moral values and their scientific-theoretical basis in the management of human resources. It is to reveal the contributions of Read More »
The current research has been carried out with the aim of presenting the employer brand model of insurance companies in order to overcome the challenge of attracting and maintaining talented and Read More »